SPONSORSHIP AND PARTNERSHIP TUNE-UP FOR NGOS: RENEWAL, INNOVATION AND REDESIGN

Tuesday, June 21 2016 – 12:00 PM to 4:30 PM

Toronto, Holiday Inn Yorkdale. This is one of four simultaneous EthicScan courses being offered at this location on the same day, and you’ll have opportunity at lunch to meet others attending different, though ethics-related, EthicScan courses.

Description:

More and more civil society organizations are choosing to remove themselves from the struggle of trying to do more with less. Instead they are looking for best practices to reinvigorate their sponsorship. This is a highly interactive half-day program. In small groups, you’ll have a chance to analyze these tools and assess whether, when and how they might be applied in your organization. You’ll hear comments from others about (a) Aligning your mission and partner decisions, such as which sponsors to accept, with your mission and mandate; (b) Meeting partners, volunteers and donors where they are—on a continuum of readiness for change; and (c) Realizing the highest potential for deepening trust with donors and sponsors. and partnership programs so they can do more with more. In certain renewal cases, this reversal in ways of approaching development can lead to systemic changes in strategy, volunteer engagement, and enhanced ways to address traditional and non-traditional donations, grants, partnerships and other funding sources.                        

This half-day Sponsorship and Partnership Tune-Up course is a prospective diagnostic kick at the tires of your non-governmental organization. The two presenters will share and encourage application of organizational diagnostic tools including a checklist of eight practical ways that civil society organizations can use to assess their potential to attract, reshape and redefine their sponsorship and partnership programs. Examples of “turn arounds” will be shared. Based on twenty-five years’ experience in this sector, David Nitkin will use these questions, Development through Innovation and Redesign stories, and organizational renewal tools to help you explore the turnaround responsibilities that can be played by staff members, donors, clients, customers, boards, government regulators, and the media.

David will be joined by a senior executive who served for eight years as senior development director for one of Canada’s largest health-related charities. She will share her lessons learned in that Canadian organization’s redevelopment plans. Together they will draw upon and try to help participants apply all dimensions involved in an NGO’s sponsorship and partnership program, including strategy, management, and communications. You can expect to hear constructive assessments and peer responses from not only the instructor and his guest resource executive but also the other participants who come from similar sectors.

Pricing:

$CDN 499 per registrant; $CDN 399 per person if three or more from one organization. The fee includes pre-read material, a Course Binder, and a buffet lunch, as well as an afternoon health break. This is one of four simultaneous EthicScan courses being offered at this location on the same day, and you’ll have opportunity at lunch to meet others attending different, though ethics-related, EthicScan courses.

• About
• Objective
• Who Will be There
• Instructors

In this course, you will learn how to design and deliver public-to-private and public-to-public sponsorships. The step by step process developed by EthicScan for use in training Government of Canada staff in all departments, agencies and boards and commissions is the starting point for the framework presented here in this day-long course. The material, supplemented by one day-long immersion in a case study, exposes a number of useful skills and checklists as well as a state-of-the-art process for achieving these objectives.

This is a highly interactive half-day program. In small groups, you’ll have a chance to analyze these tools and assess whether, when and how they might be applied in your organization. You’ll hear comments from others about (a) Aligning your mission and partner decisions, such as which sponsors to accept, with your mission and mandate; (b) Meeting partners, volunteers and donors where they are—on a continuum of readiness for change; and (c) Realizing the highest potential for deepening trust with donors and sponsors.   Benefits in Your Participation

• Learn how to determine and calculate a value and values proposition so that your organization can move beyond mere transaction relationships
• Understand the range of, and differences between, such relationship types as sponsorships, partnerships, strategic alliances, joint ventures and collaborations
• Gain confidence in your understanding of construction of operational plans, negotiation and business plans, and opportunity-cost analyses
• Use case studies to develop appropriate communications strategies to sell prospective alliances inside and outside your organization
• Assess practical ideas about how media and social media partnerships can be used to further your advertising, marketing and promotion objectives
• Enhance awareness of the risks and ethical dilemmas that could arise in developing and implementing relationship initiatives

Educational Objective: This is a highly interactive half-day program. In small groups, you’ll have a chance to analyze these tools and assess whether, when and how they might be applied in your organization. You’ll hear comments from others about (a) Aligning your mission and partner decisions, such as which sponsors to accept, with your mission and mandate; (b) Meeting partners, volunteers and donors where they are—on a continuum of readiness for change; and (c) Realizing the highest potential for deepening trust with donors and sponsors.  

• Development directors and officers at education, health care and other institutions;
• Fundraisers;
• Non-profit board members;
• Foundation and community development officers;
• Communications and social marketing professionals

Instructors:

About David Nitkin

David is a rare breed in North America: a full-time organizational ethicist. He does original writing, teaching, consulting and research on ethical decision making, enhancing corporate social accountability, auditing, and reporting, and developing ethics assurance programs, including transparency, risk management, ethical management and “safe” partnering

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